I worked with an incredible designer to bring this video to life. A lot of the heavy lifting went into the first 10 seconds. Each one of those 15 squares has a small, seemingly unnoticeable animation or action to it. This helps sell the line “where billion, perhaps trillions of computing nodes will surround us” without being too overwhelming.
That, and small visual details like “putting lipstick on pig” or “dumping money into another bandaid solution” are just a couple of tiny, but well thought out details that make me proud of how this video turned out.
The world of blue collar industry can be a little tricky to approach, market, and make sexy. So instead of trying to highlight the lighter parts of industry we embraced the grit, grime and dirt. We wanted to showcase how nio is digitally transforming the industrial sector and how nio can add value in the harshest environments. In this example we showcase a galvanizing steel plant.
You may notice the music change 1 minute in? We start a bit heavy as we describe the problem and as soon as we get to the solution (nio) we switch to a lighter track. A small detail that I think makes a big difference.
This video won a Telly Award for General Sales.
Welcome to niolabs
This video was made to welcome new user to the nio System Designer- while giving them a foundation or general understanding of what they could create using the nio software platform.
It was important to me that the transition between scenes flowed seamlessly. I spent an inordinately amount of time making sure the video wasn’t jumpy. I tried to make sure there were no hard cuts between each animation, they all sort of fell into one another.
Also of note; this video won a Gold Telly Award for Motion Graphics & Design. A video, that I wouldn’t have been able to create this without the help of a talented designer (Alexa Jaime) and voice over artist (Andy Joynt).